A look at Makia's 100% recycled Pure Waste t-shirts
It takes 2,700 litres of water to make one T-shirt. An average person drinks that much in 2.5 years. (source)

Pure Waste is a Finnish company creating 100% recycled fabric. With factories in India, they produce cotton-based material for use by clothing manufacturers.

Offcuts and cotton waste are respun into new fabrics—without adding new cotton or further dyeing—which are then sold as either material for companies to produce items with or made into garments by Pure Waste themselves.

The process of taking old cotton and producing a t-shirt

Able to save 2,700 litres of water for every single t-shirt, Pure Waste has saved almost 3 billion litres of water total.

Makia, a Finnish streetwear brand, have been releasing t-shirts and sweatshirts made with Pure Waste fabrics since 2017.

These shirts are made with 100% recycled material (a 70% cotton and 30% polyester mix). These Pure Waste t-shirts are typically included in seasonal collections, sitting alongside Makia's regular shirts, which are either 100% cotton or 100% organic cotton and produced in Turkey.

There are currently 53 t-shirts and sweatshirts available on makia.com made with Pure Waste fabrics.

Pure Waste Yyteri tee
Pure Waste Forest tee
Pure Waste Ugle tee
Pure Waste Leisure tee

View all Makia's Pure Waste products

It's always great to see 100% recycled products for sale. Pure Waste are helping to reform one of the worst industries in relation to environmental impact and damage.

By using up textile waste, Pure Waste is decreasing the amount of material that ends up in landfill. And then by creating new material and garments with 100% recycled fabric, they are also able to decrease reliance on and usage of water, and help consumers buy more sustainable products.


Pure Waste product details

- 70% recycled cotton 30% recycled polyester: material made in India by Pure Waste Textiles, fibre origin India
- 180 g/m² single jersey
- Made in India
- Machine wash 40 °C, do not bleach, ironing medium temperature, do not tumble dry